For this project, I conducted a brand analysis for the podcast Beach Too Sandy, Water Too Wet followed by a complete rebrand and expansion of their visual identity.
Featured above are my brand analysis slides. My presentation is meant to persuade my client towards a total rebrand and to prove I'm a good fit for the job.
Concept #1
Concept #2
Concept #3
Next, I created three possible concepts for the rebrand where I provided a sketch, a digital rough, and a mood board for each. After presenting these concepts, I ultimately found Concept #3 to be the best option.
Swatches
Swatches
Font study
Font pairings
Final digital builds
Logo scales + pattern
Color study
Color study
Color study
Color study
Rough mockup
Rough mockup
With a solid concept in mind, I jumped right into color studies, font studies, logo studies, and some digital prototypes. This led to my final deliverables, as shown below.
Logos + Podcast Graphic
Logo: scale 1
Logo: scale 2
Logo: scale 3
All logo scales
Final podcast graphic
Expanded Brand Attributes
Banner #1
Banner #2
Banner #3
Pattern #1
Pattern #2
Pattern #3
Mockups
Buttons
Podcast home page + podcast "playing"
Instagram page
Podcast home page
Advertisement on Apple Podcast home page
Pouch
